Last updated 2022.08.09
Brand Guidelines and Brand Strategy are closely related and work hand in hand, yet it can be confusing how to differentiate them.
Your Brand Strategy is the who, where, when, and what that drives every marketing, advertising, and communication action you take. It is the piece of your overall business plan that describes exactly how you'll reach your target audience and holds your company’s vision, mission, values, visuals, and voice together.
On the other hand, your Brand Guidelines are in essence, the core strategic rulebook that can be used externally or internally to communicate the Brand Strategy and Visual Identity at a high level with consistency.