Last updated 2022.07.29
A brand strategy is essential to a strong brand. It’s a vivid understanding of where your brand is today, where you want it to be in the future and the principles that will help you get there. The key elements are:
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Brand Vision & Mission
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Core Values & Culture
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Brand Personality Attributes
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Business Idea
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Persona
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Product / Service Proposition
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Brand Story & Messaging
Craft your brand’s narrative of how your brand came to be, what sparked its inception, and how it inspires your actions today. It’s an emotional hook to draw in your audience and get them to resonate on a deeper level. Clear core values also become a guide to employee actions and decision-making.
Learn more in depth about Brand Strategy:
Why Developing a Brand Strategy is Important for Long Term Success
Conversation With a Brand Coach: Get Your Strategy off the Ground