The following is a quick overview of the new naming updates that will take place on February 14, 2022.
The purpose of this update is to make it easier to understand the framework's content. This spring, we are looking forward to updating the user experience in Brand DNA and enhancing its ease of use. We aim to continue developing Brand DNA, as it is the heart of a brand.
The following are the naming changes:
- BRAND DNA → Brand Core
- REFLECTION → Business Idea
- INSPIRATION → Inspiration Reference
- BENCHMARKING → Competitive Analysis
- POSITIONING → Market Positioning
- MESSAGING → Messaging
This time, only the name has been changed, and there are no changes to the features.
If you have any questions or concerns, feel free to contact us from here.