Below is a summary of new sections, new naming, and UI updates that have been made in accordance with the launch of the Brand Guidelines feature on September 9, 2021.
The goal of introducing Brand Guidelines is to make it easier for users to collaborate and align with their teams and to better manage their brands through online tools. With this newly accessible design, we hope to make a platform that can be used not only by small teams but also by larger companies who need a long-term solution for brand management.
1. New Section: Brand Guidelines page
The Brand Guidelines section outlines and consolidates all of your brand's essential information in one page, including Brand Strategy, Visual Identity, and Messaging.
The section previously known as "Brand Story" has been renamed to "Brand Strategy" to encompass broader strategic needs for your brand. You can get a shareable link to the Brand Story page from your home screen.
The section previously known as "Design Elements" has been renamed to "Visual Identity" to include more guidance around usage of design elements.
2. New Name: Brand DNA page
The section previously known as "Brand Strategy" is now called "Brand DNA". This is the place to define your Brand's core principles that influence how the rest of your brand is shaped. When you open the Brand DNA page, you will be taken to the same Brand Strategy Frameworks screen as before.
If you have any questions or concerns, feel free to contact us from here.